Make a rock

Your product will never be perfect. You'll understand that the perfect can't be the enemy of the good, but you'll keep trying.Your vision today won't be the same tomorrow when the environment and your customer's needs change.

But...

Your brand won't stand the test of time if your idea of time is every 3 months. Be mindful that your customers are fickle. They can't commit. They can't decide.

But...

They can come back to you if they know you've always been there. Like a rock. Steadfast in the chaos. If you can't make your product or service a rock, then you need to find a new idea.