You're ready to launch; ready to tell everyone about your new thing. And you want everyone to know about it. But should YOU be telling everyone? Or should you let your tribe do some of the work? If you believe in your thing - and you have a target tribe - then you should let your tribe attract others rather than get diminishing returns on a larger megaphone. First timers will listen to how great you are if they hear it first from someone else. Don't take it personally. It's how you begin to trust too.