The Greatest Movie Ever Sold

Spurlock is at it again...this time creating a 100% product placement / advertising driven documentary. In 2011, will people even care about the trend of ad-fueled everything?

This is different, but is it something that we're already used to?  Our music, videos...hell everything is supported by ads now.  If you read Chris Anderson's FREE, then you'll see why we all want "free" and we're willing to make the moral compromise of ads popping up to get our content quickly.

Time will tell, but as the lines blur between product placement and flat out entertaining commercials with a plot, our content will either get more diluted to please the brand's broad audiences...or more sharp to please the niche tribes of certain brands.